The expected outcomes of this project can be defined on different levels, mainly:
i) at policy level; and,
ii) on the reduction of binge drinking and alcohol related problems.
The direct impact of the project is on the availability of alcohol in four different binge-drinking settings in diverse European countries (policy level). As a result on the reduction of the alcohol availability, we expect a decline in binge drinking in those settings and consequently in alcohol related problems such as: alcohol related violence, alcohol related deaths, intoxications and drunk-driving.
Within the four defined binge drinking settings, pilot plans will be implemented that will lead to a reduction of the availability of alcohol. The manner in which the availability of alcohol is reduced will vary per setting and pilot plan. Examples of possible outcomes are:
- Less over- serving by bar staff
- Less happy hours or price discounts for alcohol
- Better enforcement of legal age limits
- Fewer points of sale
- Decreased availability of alcohol in parks, squares and other public spaces
- More parental control on binge drinking in home settings
- Reduction in the number of parents that buy alcohol for underage children
Binge drinking and alcohol related problems
Research shows that reducing the availability of alcohol is related to reduced alcohol consumption and alcohol related problems (Babor, 2010). By reducing the consumption the STAD project implemented in Sweden has been able able to reduce alcohol problems increasing safety, and decreasing health and societal costs. For example, violent crimes were reduced up to 29% in the intervention area of the project (Wallin et al, 2002). Societal costs were reduced with an estimated 31 million euro (Mansdotter et al, 2007). The European communities that will implement the evidence-based models they produced during this project may expect comparable benefits.