The intervention model for application in Norrköping will focus on heavy episodic drinking (i.e., binge drinking) among young people attending music festivals – a type of event that has grown during the past years.
With regards to drinking trends in general, the needs assessment revealed that about 40% of all 15-16 year olds, and 74% of all 17-18 year olds have consumed alcohol during the previous 12 months. Moreover, about 8.5% and 8.8% of all 15-16 year old boys and girls are risk consumers. The same figures for 17-18 year old boys and girls are 27.7% and 23.0%. At festivals the availability of alcohol is high, thus increasing the risk for heavy episodic drinking among visitors and also under aged getting access to alcoholic beverages. Moreover, there is a need for and interest among stakeholders to apply the established STAD-model to the festival setting.
The tailor-made model that will be applied to the festival setting in Sweden will focus on well-established strategies including training in Responsible Beverage Service (RBS), improved enforcement, and community mobilization. These strategies have previously been shown to influence the intermediate factor level of alcohol availability, which directly affects the level of alcohol intoxication and indirectly, the level of alcohol-related problems.