Communities preventing alcohol related harm

Community and Environmental Interventions to reduce binge drinking and its associated harms

The STAD in Europe pilot interventions

STAD in Europe conference

STAD in Europe – Final conference

The STAD programme included in the Xchange registry


Evaluation of the STAD in Europe (SiE) pilot interventions – summary

The evaluation of the SiE pilot interventions suggests that the STAD model has the potential to be transferred across different alcohol drinking settings in Europe, particularly across commercial drinking settings. The presence of supporting alcohol legislation, cultures that are supportive of preventing harmful alcohol use and related harms, and multi-agency working can facilitate the development, implementation and potential success of a locally-tailored STAD-based intervention. Even without these factors, components of the model, particularly community mobilisation, can be developed to support future intervention development and implementation.

The programme was made permanent in Stockholm under the name of the “STAD cooperation” and has now been disseminated to about 200 of Sweden’s 290 municipalities.

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Other materials

Core elements of the STAD approach

  • 29% decrease of violent crimes in nightlife area (2003)
  • Increased compliance of legal age limit for serving alcohol from 55% (1996) to 68% (2001)
  • I ncreased compliance of denying intoxicated patron from 5% (1996) to 47% (1999), and 70% (2001)
  • Cost saving ratio of 1:39 (2007)

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The STAD approach in 7 steps

01 Identify implementation area, setting and target group
02 Assign a coordinator
03 Perform a needs assessment
04 Form a partnership
05 Mobilise the community
06 Implement training and enforcement strategies
07 Monitor and evaluate

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Common myths regarding the STAD approach: a reality check

The STAD approach can help communities to reduce alcohol related problems by limiting the availability of alcohol within nightlife and other settings.
When presenting the STAD approach in your community you might be confronted with various misperceptions depending on the perspective of your audience. Usually these misperceptions are based on false believes regarding alcohol, nightlife and cooperation between partners like municipality, police and bar owners. In this brochure we list the most common myths in this area and give them a reality check. We hope this brochure can serve as a tool in creating support for the STAD approach in your community.

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SiE Postcard

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What is STAD?

STAD is a Swedish prevention strategy that has been very successful targeting binge drinking in nightlife settings. It has shown significant effects on
the reduction of alcohol overserving, decline of underage drinking, and the reduction of alcohol-related aggression.

What is the STAD in Europe project?

The STAD in Europe (SiE) project aims to tackle heavy episodic drinking by using the main components of STAD:
— community mobilization
— training in responsible beverage service
— stricter enforcements.
Besides nightlife, the SiE project also focusses on festivals, home drinking and drinking in streets and parks.

What’s in it for me?

This project will result in a digital manual for local policy makers with guidelines, tips and tricks on how to implement a STAD-based prevention strategy in local settings. In the spring of 2019 the manual will be presented on a SiE symposium and will be available on our website.